Marketing Packages

Promote your show at the Fringe 2017

The Sir Arthur Conan Doyle Centre is situated at the Heart of Edinburgh West End, just minutes away from busy Princes Street and Haymarket Rail Station, which makes it the ideal place for your show. An authentic Victorian Townhouse, renovated to high standard, it boasts rich historical features as well as spacious and bright rooms.

After three years of successfully hosting Fringe shows, we have decided to re-conduct the experience for a fourth consecutive year. On addition to the room hire, we are offering our promotion and marketing services with different marketing packages. A bespoke package can also be created to tailor your need. Ask a member of our team for more information.

Promotion Packages

ALL INCLUSIVE PROMOTION PACKAGE

  • Website Promotion: Front page special promotion with link to your website/Facebook page during Fringe 2017.
  • Mini Article about your show 1 month prior to the Fringe 2017.
  • Social Media Promotion: @ArthurConanDoyleCentre has more than 18 000 followers.
  • Special Advert/Posts on Fringe Launch Day + Throughout Fringe 2017.
  • Mailchimp Promotion: Special newsletter sent out to our 1500 + subscribers with
    mention of your shows + description of shows with image/logo.
  • What’s On Brochure Promotion: A special Advert in our Summer 2017 What’s On
    Brochure (around 3000 copies printed & distributed around Edinburgh).
  • Flyers Promotion: printing service, 5000 flyers + distribution in the area. (Provide own artwork, supplement for design services).

PRICE: £295

ONLINE PROMOTION PACKAGE

  • Website Promotion: Front page special promotion with link to your website/Facebook Page during Fringe 2017
  • 1 Mini Article about your show 1 month prior to the Fringe
    2017.
  • Social Media Promotion: @ArthurConanDoyleCentre has more than 18 000 followers.
  • Special Advert/Posts on Fringe Launch Day + Throughout Fringe 2017.
  • Mailchimp Promotion: Special newsletter sent out to our 1500 + subscribers with
    mention of your shows + description of shows with image/logo, dates, etc.

PRICE: £150

 

PAPER PROMOTION PACKAGE

  • What’s On Brochure Promotion: A special Advert in our Summer 2017 What’s On
    Brochure (around 3000 copies printed & distributed around Edinburgh).
  • Flyers Promotion: printing service, 5000 flyers + Distribution in the area. (Provide own artwork, supplement for design services).

PRICE: £195

 
BESPOKE PACKAGE

A Pick and Choose, tailored to your need. Ask us for more information.
Promotion of your Fringe 2017 Show

Fringe Marketing Packages PDF

TIMELINE

APRIL:
Design of your marketing materiel (includes flyers and posters)
Common theme kept throughout the different designs.
Creation of your show own BRAND. Keep in mind branding is very important and will be the first thing that attract people’s eyes > buying tickets.
MAY:
Liaison with the Fringe Media Office regarding official e-bulletins.
Research on the media coverage. Where should your show place itself, what was the media coverage last year for this kind of shows, etc.
Research journalists and publications, which one are important to target, and/or focus on.
JUNE:
Fringe 2017 Launch Day -> Social Media and Online coverage of it.
Utilising the Launch Day (#, posts, accounts, etc.) as a tool for the promotion of your show.
Getting your official Press Release to the Fringe 2017 (For Official Release by them). Then to other publications.
JULY:
Social Media (Facebook & Twitter) promotion for your show.
Online Promotion on website and potential other publications. Livestream your rehearsals and build up of your show.
AUGUST:
Flyer distribution in local areas and onsite (during other shows)
Poster in Venue (+ possibility on street)
Engagement & Promotion at Venue. Livestream performances. Tweet, share as much photos/videos/info as you can